The Row Austin Mixed‑Use Development | Austin, Texas Real Estate

What Is The Row?

• 314‑acre community formerly known as Velocity, recently rebranded as The Row
• 7 million square feet of entitled space—including housing, retail, office, entertainment, hotel, and over 100 acres of green space
• Phase I: Del Via is already under construction—307 apartments (studios to 3‑beds), with move‑ins slated for February 2025

Why It Matters Locally

Walkability & Amenities:

Phase II will deliver a 6,250 sq ft restaurant pad, plus 22,000 sq ft of retail, with groundbreaking scheduled for early 2025. Phase III adds 100,000 sq ft of more retail, an AC Hotel by Marriott, and over 300 additional apartments.

Sustainability & Open Space:

With over 100 acres of parks and open areas, The Row puts green at the forefront. It benefits from being within a Triple Freeport Zone—a tax benefit that encourages business growth.

Economic Impact:

The Row brings retail access, grocery options, hotel capacity, and local jobs—enhancing Southeast Austin’s infrastructure. Nearby catalysts include the Tesla Gigafactory, ACC’s Advanced Manufacturing campus, and a $423M State Emergency Operations Center.

For Buyers, Sellers & Investors

First‑Time Buyers & New Construction Seekers:

Del Via offers brand-new, amenity-rich rental living. For buyers, keep an eye on for‑sale phases coming soon.

Sellers & Homeowners:

The Row is expected to elevate surrounding home prices through improved infrastructure, retail, and amenities.

Investors & Developers:

This is opportunity capital. New hotels, restaurants, and offices may attract institutional and local entrepreneurs alike.

Local Context: Why Now?

• Austin’s housing stock rose 57 % between 2010–2023, easing rents and home prices by ~10 % from peak levels statewide
• Southeast Austin areas like East Riverside and Rainey Street show how cultural and infrastructural change fuels returns
• The Row supports sustainable and inclusive growth with public green space and local hiring

FAQs

Where can I find affordable homes near Austin?

Check Del Valle and East Austin for affordable entry points—especially as surrounding housing stock catches up.

How will the development affect my home’s value?

Expect nearby home values to increase as shopping, hospitality, and transportation options emerge.

Is The Row sustainable and community‑focused?

Yes. With over 100 acres of open space and a community-oriented design, it is a forward-thinking development.

Developer Insight

“The project will create a destination for Del Valle residents and the larger southeast Austin region… The Row will feature a thoughtful retail‑focused district that fosters walkability and open space to build community.” – Kenley Reed, Entwicklung Manager, Presidium

Watch For…

• Leasing opens for local and national retailers (phase II/III)
• Del Via rental availability early 2025
• AC Hotel by Marriott completion around 2026
• Potential upcoming for‑sale townhomes or condos in future phases

Why This Is Good News For You

For buyers, it signals an evolving neighborhood. For investors, early positioning can pay dividends. For homeowners, it spells long‑term uplift.

Contact Brandon Holley of Holley Homes Realty:

Call/text: 512.487.9242

Email: brandon@holleyhomesrealty.com

YouTube: Your Austin Home Guide | Holley Homes Realty​

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Disclaimer

This newsletter provides real estate information only. It is not legal, tax, or investment advice. Consult professionals for such decisions.